In the coastal equipment rental industry, customer service is of utmost importance. Customers who rent equipment for marine activities such as boating, fishing, and water sports require high service and attention to detail. A rental company that provides excellent customer service can build customer trust and create a loyal following. This can result in repeat business, positive word-of-mouth recommendations, and increased revenue. Moreover, in an emergency or equipment malfunction, customers need reliable support from the coastal equipment rental company. Handling these situations can effectively impact the customer's experience and overall satisfaction. Thus, the importance of customer service cannot be overstated in the coastal equipment rental industry.